At Gosei, we're not just about surf wax—we're about making waves for the future. Founded by a 13-year-old entrepreneur of Japanese and African American heritage, Gosei blends cultural pride, youthful energy, and a deep passion for the planet into every product we create.

Our journey started with eco-friendly surf wax, crafted to give surfers the grip they need while protecting the oceans we love. We believe the future of surfing—and the planet—depends on sustainable choices today. That’s why every piece of Gosei Surf Wax is designed with care for the environment and respect for the waters that inspire us.

But we’re just getting started. Our vision stretches beyond the waves. Gosei is on a mission to expand into surf, snowboard, and skateboarding apparel, creating gear that fuses bold style, functional design, and awesomness. Whether you’re carving through waves, snow, or concrete, Gosei will be there to support your passion while protecting our planet.

Join us in riding the wave towards the next generation. Together, we can keep the stoke alive for generations to come.

Our Name, Our Mission
“Gosei” is the Japanese word for Fifth Generation Japanese American. It represents the next generation of our environment and the planet our kids will live on. So when you wear Gosei it’s not just about Japanese Americans, it’s about the next generation of the world.

Stay bold. Be Yourself. Wear Gosei.